11 Mar 2008

What do you know about your competitors?

The Competitive Intelligence workshop will help businesses gather information about their competitors. It will cover the theory and practice of techniques for competitive intelligence gathering to enable businesses to create a view of their competitors and how their businesses compare to others.

Paul Sayers, from the Product Development Centre, in St Leonards-on-Sea which is hosting the workshop says: "To become the best does not mean copying what competitors are doing today, or did yesterday. It requires creativity and innovation - anticipating tomorrow's trends before they become today's normality - keeping several steps ahead of competitors.

This workshop will help local organisations to get a real grasp of what they need to do to overcome their competitors"

More information about the workshop, which is being held at the Innovation Centre, is available here.